Media Planning Brand Media Strategy

Question: Discuss about theMedia Planningfor Brand Media Strategy. Answer: As a postgraduate student, I had the opportunity to work as an intern in one of the best motor companies in the world, Volkswagen. I was a planner with respect to Digital Media and had the sole responsibility to work with the clients, agencies, publishers and the intra-departments to meticulously plan and purchase the digital media, which will help the company to have a strong focus on business in the local and national based areas (Young 2014). It helped me in understanding the role that the media planner has in each company and how it is important to the company. My role in the company was to develop and participate in the integrated plans of the media and effectively purchase them where the Media Director would be supervising me. The objectives, strategies and the plans of acquiring those medias needed to be presented to my supervisors in a proper manner so that they would get convinced and put all their faith in me for the best interest of the company (Albarran 2016). Since I was well versed with the research and the media tools like Nielsen NetRatings and DoubleClick, it helped me in executing the media plans in an effective manner. It helped me to plan my actions according to the budgets that were allocated to me by the company. I was responsible to utilize the budget in a proper way by developing a strong relationship with the media partners. The recommendations about the campaigns for the company are given to me by Google Adwords, which helps me in getting a better view of the media campaigns (Katz 2016). When my internship with the company was over, I developed the skills that were required to communicate within the organization and helped me in building a good relationship with the team. I got to know how important it is to work in a team to achieve the target, which is given by the company. It also helped me in gaining more knowledge in social networking, online videos and the business sites of different companies (Wilcox and Reber 2016). Reference List Young, A., 2014.Brand media strategy: integrated communications planning in the digital era. Springer. Albarran, A.B., 2016.Management of electronic and digital media. Nelson Education. Katz, H., 2016.The media handbook: A complete guide to advertising media selection, planning, research, and buying. Routledge. Wilcox, D.L. and Reber, B.H., 2016.Public relations writing and media techniques. Pearson.